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Certified E-commerce & WhatsApp Business Specialist
Most Kenyan SMEs don't need Shopify or WooCommerce. They need a WhatsApp Business catalog, an Instagram shop, and a system for taking M-Pesa payments and tracking deliveries. This course teaches practical e-commerce for the Kenyan market — setting up online selling channels, managing orders, handling logistics, and scaling from 10 orders a week to 100.
6 lessons6–7 hours15 exam questions75% pass mark
What you'll learn
- ✓Set up WhatsApp Business as a full sales channel with catalogs and automated replies
- ✓Create and manage Instagram and Facebook shops
- ✓Process M-Pesa payments and track orders systematically
- ✓Handle delivery logistics across Kenya — Nairobi same-day and upcountry shipping
- ✓Build simple web stores using no-code platforms
- ✓Offer e-commerce setup and management as a service on Kaziiko
Who this is for
- →Small business owners who want to start selling online
- →Anyone who wants to offer e-commerce setup and management services
- →Social media managers expanding into e-commerce
- →Entrepreneurs starting product-based businesses on a budget
Course curriculum
1Free Preview
E-commerce in Kenya — What Actually Works
25 min
2
WhatsApp as a Sales Channel
35 min
3
Social Media Selling — Instagram and Facebook
30 min
4
Payments and Order Management
30 min
5
Delivery and Logistics in Kenya
25 min
6
Building Your E-commerce Service Practice
20 min