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Certified Digital Marketing Professional

Every Kenyan business with a phone number wants more customers. Most have a Facebook page they posted on twice and gave up. This course teaches you to run real digital marketing campaigns — from social media management to Google Ads — so you can charge monthly retainers and build predictable income helping businesses grow online.

6 lessons6–7 hours15 exam questions75% pass mark

What you'll learn

  • ✓Run Facebook and Instagram ad campaigns with measurable ROI
  • ✓Set up and manage Google Business profiles for local businesses
  • ✓Build basic SEO strategies for Kenyan websites
  • ✓Create content calendars and manage social media accounts
  • ✓Track campaign performance and report results to clients
  • ✓Price digital marketing services for Kenyan SMEs

Who this is for

  • →Social media enthusiasts wanting to turn scrolling into a career
  • →Small business owners who want to market their own business first
  • →Communications graduates looking for practical digital skills
  • →Freelancers adding digital marketing to their service offering

Course curriculum

1
The Kenyan Digital Marketing Landscape
25 min
Free Preview
2
Social Media Management — The Foundation
35 min
3
Facebook and Instagram Advertising
40 min
4
Google Business and Local SEO
30 min
5
Reporting and Client Retention
25 min
6
Building Your Digital Marketing Practice
25 min