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t Business name – The exact name to appear on the logo. Business slogan – If they have one. Business type – What the business does. Preferred colours – Colours they want used. Logo style – Modern, simple, luxury, elegant or creative. Preferred symbol – Any icon or image they want included. Target customers – Who the business serves. Design inspiration – Sample logos they like (optional). Contact details – Only if they want them included. Preferred format – PNG, JP