📐 Social Media Image Sizes Cheat Sheet — Kenya 2025 (all sizes in pixels)

📐 Social Media Image Sizes

Kenya 2025 — Quick reference for all major platforms  |  Dimensions in pixels (W × H)  |  Free from Kaziiko.co.ke
fFacebook
Profile Photo
170 × 170
Displays at 40×40 on mobile
Cover Photo
1640 × 856
Desktop crop: 820×312
Feed Post (Landscape)
1200 × 630
1.91:1 ratio
Feed Post (Square)
1080 × 1080
Recommended for posts
Feed Post (Portrait)
1080 × 1350
4:5 ratio
Story / Reel
1080 × 1920
9:16 vertical video
Event Cover
1920 × 1005
Ad (Single Image)
1200 × 628
Min 600×315
📷Instagram
Profile Photo
320 × 320
Displays as circle
Feed Post (Square)
1080 × 1080
Most recommended
Feed Post (Portrait)
1080 × 1350
4:5 — fills most screen
Feed Post (Landscape)
1080 × 566
1.91:1 ratio
Story
1080 × 1920
Keep text within 1080×1420 safe zone
Reel
1080 × 1920
9:16 — keep audio & text centred
Carousel (each card)
1080 × 1080
Up to 10 cards
𝕏X (Twitter)
Profile Photo
400 × 400
Displays as circle
Header / Banner
1500 × 500
In-Feed Image (16:9)
1200 × 675
Max 5 MB, JPG/PNG/GIF
In-Feed Image (Square)
1080 × 1080
In-Feed Image (Portrait)
1080 × 1350
Card Image
800 × 418
For link previews
♪TikTok
Profile Photo
200 × 200
Displays as circle
Video (Full Screen)
1080 × 1920
9:16 vertical — essential
Video (Landscape)
1920 × 1080
16:9 horizontal
Video (Square)
1080 × 1080
1:1
Ad Image
1200 × 628
Max File Size (video)
287.6 MB
Max 60s for organic; 10 min max
inLinkedIn
Profile Photo
400 × 400
Min 200×200
Cover Photo (Personal)
1584 × 396
Company Logo
300 × 300
Company Cover
1128 × 191
Feed Post (Landscape)
1200 × 627
1.91:1 recommended
Feed Post (Square)
1080 × 1080
Feed Post (Portrait)
1080 × 1350
Article Cover
744 × 400
▶YouTube
Profile Photo
800 × 800
Displays as circle
Channel Banner
2560 × 1440
Safe text zone: 1546×423
Video Thumbnail
1280 × 720
16:9 — most important asset
Video Resolution (HD)
1920 × 1080
1080p — standard upload
Video Resolution (4K)
3840 × 2160
Shorts
1080 × 1920
9:16 vertical, ≤60s
Profile Photo
500 × 500
Max 5 MB
Status / Story
1080 × 1920
9:16 — 30s video or image
Catalogue Product Image
640 × 640
Min 640×640; max 5 MB
Sent Image (max)
—
Max 16 MB per image/file
Video Sent (max)
—
Max 16 MB; 3 min for status
GGoogle Business Profile
Profile/Logo
250 × 250
Min 250×250; max 5 MB
Cover Photo
1080 × 608
16:9 recommended
Business Photos
720 × 540
Min 720×540; max 5 MB
Post Image
1200 × 900
4:3 recommended
Product Photo
1200 × 1200
Square preferred
Accepted Formats
JPG / PNG
Max 5 MB per photo

💡 Design Tips for Kenyan Businesses

Use 1080 × 1080 as your baseSquare works on every platform — design once, post everywhere.
Safe zone for StoriesKeep text and logos within the centre 80% of the frame — edges get cropped on some devices.
File formatUse JPG for photos (smaller file), PNG for graphics with text or logos (sharper edges).
Free design toolCanva (canva.com) has built-in templates pre-set to the correct sizes for every platform.
WhatsApp BroadcastUse 1080×1350 (portrait) for Broadcast Lists — it fills more screen than square.
Facebook Ad textKeep text under 20% of the image area to avoid reduced reach in paid ads.
TikTok safe zoneAvoid placing key content in bottom 30% (profile info overlaps) or top 10% (controls).
Resolution tipAlways design at 72–96 DPI for screens. 300 DPI is only for print.
Free resource from Kaziiko.co.ke — Kenya's digital services marketplace. Sizes accurate as of October 2025; platforms update specs regularly — verify before campaigns.