Logo Design Brief

1. About Your Business

Business / Organisation NameBusiness Name

Industry / Sectore.g. Fashion, Tech, Restaurant, Consultancy

Your NameFull Name

Phone / Email+254 7XX XXX XXX | email@example.com

What does your business do? (2–3 sentences)

Describe your business, what you sell or offer, and who your main customers are.

Target Audience

Who buys from you? Age range, profession, income level, location? e.g. "Young professionals aged 25–40 in Nairobi CBD."

2. Brand Personality

Move the dot along each scale to show where your brand sits:

Traditional

Modern

Corporate

Playful

Simple

Detailed

Feminine

Masculine

Affordable

Premium

3. Colour Preferences

Select any colours that feel right for your brand:

Deep Blue

Forest Green

Bold Red

Gold / Orange

Purple

Dark Navy

Black

White / Clean

Pink

Teal

Brown / Earthy

Specific hex codes or brand colours (if you have them) e.g. #FF6B35, #004E89 — or leave blank

Colours to AVOID e.g. bright yellow, pink — state any colours that don't represent your brand

4. Logo Style

🔤

Wordmark

Company name only in stylised text (e.g. Google, Coca-Cola)

🔡

Lettermark

Initials only (e.g. IBM, HP)

🔷

Symbol / Icon

A standalone icon or symbol (e.g. Apple, Twitter bird)

⬡

Combination Mark

Icon + text together (most popular for new brands)

🛡️

Emblem / Badge

Text inside a shape or crest (e.g. sports clubs, schools)

🤔

Open to designer

Let the designer recommend the best approach

Style Keywords

Modern & Clean

Bold & Strong

Elegant & Luxury

Friendly & Approachable

Classic & Timeless

Tech / Digital

African / Cultural

Minimalist

Playful & Fun

Nature / Organic

Religious / Faith

Healthcare / Medical

5. Where Will the Logo Be Used?

Business Card

WhatsApp Profile

Facebook / Instagram

Website Header

Letterhead / Documents

Signage / Billboard

T-Shirt / Uniform

Stamp / Embossing

Vehicle / Car Wrap

Bags / Packaging

File formats needed (e.g. AI, PDF, PNG, SVG, JPG) PNG (transparent), JPG, PDF vector — ask if unsure

6. Logo Inspiration & What to Avoid

Logos you like (competitors or other brands) — and what you like about them

e.g. "I like the Safaricom logo — clean, African green colour. I like how MTN uses bold yellow." — Attach images if possible.

Logos / elements to AVOID

e.g. "No clipart animals, no overly complex symbols, nothing that looks like a church logo."

Competitors (so the designer can differentiate your brand) e.g. Competitor A, Competitor B, Competitor C in your market

7. Budget & Timeline

KSh 500–2,000

Basic — entry level

KSh 2,000–5,000

Standard — professional

KSh 5,000–15,000

Premium — full brand kit

Deadline / Delivery Date Needed ByDD/MM/YYYY

Number of Concepts Requested2–3 initial concepts

Revision Rounds2 rounds of revisions

Any additional notes or instructions for the designer

Any other details, business name spelling, tagline to include, Swahili text, specific requirements...

CLIENT SIGNATURE

Name: Full Name

Date: DD/MM/YYYY

DESIGNER SIGNATURE

Name: Full Name

Date: DD/MM/YYYY