✏️ Click any cell to edit — replace with your own content ideas and details.
Platforms:
Facebook
Instagram
X (Twitter)
TikTok
LinkedIn
Types:
Promotional
Educational
Engagement
📅 October 2025 — Content Calendar
| Week |
Day / Date |
Platforms |
Type |
Content Idea / Caption |
Visual / Media Needed |
Responsible |
Status |
Done? |
| Week 1 |
Mon 6 Oct |
FB IG |
Engagement |
"Happy new week! What's your business goal for October? Drop it below 👇" |
Monday motivation graphic |
Design team |
Planned |
☐ |
| Wed 8 Oct |
FB IG LI |
Educational |
"5 things every Kenyan freelancer must have ✅ [KRA PIN, bank account, insurance, Mpesa, professional email]" |
List graphic / carousel |
Content writer |
Planned |
☐ |
| Fri 10 Oct |
FB IG |
Promotional |
"End your week stress-free! We handle your KRA returns, business registration and more. DM us 📲" |
Service promo graphic |
Design team |
Planned |
☐ |
| Week 2 |
Mon 13 Oct |
FB X |
Engagement |
"Which is harder for small businesses in Kenya — finding clients or filing taxes? 😅" |
Poll graphic |
Social media manager |
Planned |
☐ |
| Wed 15 Oct |
IG TK |
Educational |
"How to register your business in Kenya in 3 steps 🇰🇪 #BusinessRegistration #KenyaBusiness" |
Short video / Reel (60 sec) |
Video creator |
In review |
☐ |
| Fri 17 Oct |
FB IG |
Promotional |
"Weekend special: Get your CV professionally written. DM now 🎯" |
Promo flyer |
Design team |
Planned |
☐ |
| Week 3 |
Mon 20 Oct |
FB LI |
Educational |
"Did you know? You must file KRA nil returns even if you had no income last year. Here's how 👉" |
Info graphic |
Content writer |
Planned |
☐ |
| Wed 22 Oct |
FB IG |
Engagement |
"Nairobi vs Mombasa — where is the best city to start a business? 🏙️" |
City photo collage |
Social media manager |
Planned |
☐ |
| Fri 24 Oct |
FB IG |
Promotional |
"End of month is here. Is your business compliant? We handle KRA, NSSF, SHA and more. Call us! 📞" |
Services overview graphic |
Design team |
Planned |
☐ |
| Week 4 |
Mon 27 Oct |
FB IG LI |
Educational |
"Top 3 mistakes new Kenyan businesses make (and how to avoid them) 🚫" |
Carousel (3 slides) |
Content writer + Design |
Planned |
☐ |
| Fri 31 Oct |
FB IG |
Promotional |
"October wrap-up! Thank you to all our amazing clients 🙏 Here's to a productive November!" |
Thank you graphic |
Social media manager |
Planned |
☐ |
📱 Best Posting Times in Kenya
- Facebook: 7–9am, 12–1pm, 7–9pm
- Instagram: 6–9am, 12–3pm, 8–11pm
- LinkedIn: Tue–Thu 7–9am or 12–2pm
- TikTok: 7–10pm for Kenya audience
- X (Twitter): 8–10am and evenings
💡 Content Mix Recommendation
- 40% Educational (tips, how-tos, guides)
- 30% Engagement (polls, questions, fun)
- 20% Promotional (services, offers)
- 10% Behind the scenes / company culture
- Aim for 3–5 posts per week minimum
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