Results-driven marketing professional with 4+ years of experience in digital marketing, content creation and brand communications for Kenyan SMEs and NGOs. Proven ability to grow online presence and drive lead generation through targeted social media and SEO strategies. Passionate about using digital tools to solve real business challenges.
Work Experience
Marketing CoordinatorJan 2022 – Present
ABC Digital Agency, Nairobi
Managed social media accounts for 12 SME clients, growing combined followers by 45% in 12 months
Developed and executed content calendars across Facebook, Instagram and LinkedIn platforms
Coordinated Google Ads campaigns with average ROAS of 3.2x for e-commerce clients
Produced monthly analytics reports and presented insights to client teams
Marketing AssistantJun 2020 – Dec 2021
XYZ NGO, Nairobi
Supported donor communications and quarterly newsletter production (2,000+ subscribers)
Photographed and documented field events across Nairobi and Mombasa counties
Updated organisation website using WordPress; maintained content calendar
Education
Bachelor of Commerce — Marketing Option
University of Nairobi
2016 – 2020
Google Digital Marketing Certificate
Google / Coursera (Online)
2021
Skills
Digital Marketing: SEO, Google Ads, Facebook Ads Manager, Email Marketing