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BUSINESS PROPOSAL
Digital Marketing Services for ABC Company Limited
Prepared by: Your Business Name
Prepared for: ABC Company Limited
Date: 26 September 2025
Proposal Ref: PROP-2025-001
Valid Until: 26 October 2025
✏️ Cover: Replace the title, company names, date, reference and validity period.
1. Executive Summary
Your Business Name is pleased to submit this proposal for digital marketing services to ABC Company Limited. We understand that ABC Company is seeking to increase its online presence, generate qualified leads and grow brand awareness across Kenya's digital landscape.
With over [X] years of experience serving Kenyan SMEs and corporates, our team brings proven expertise in social media management, SEO, content marketing and paid advertising. We are confident this proposal demonstrates our capability and commitment to delivering measurable results.
Our Offer: End-to-end digital marketing management — social media, content creation, monthly reporting — from Ksh 25,000/month.
✏️ Summarise who you are, what problem the client has, and your solution in 2–3 short paragraphs.
2. Client Needs
Based on our discussions with ABC Company Limited, we understand that you require:
Increased brand visibility across social media (Facebook, Instagram, LinkedIn)
Consistent, professional content that resonates with your target audience
Regular performance analytics and reporting
Lead generation support for your sales team
✏️ Replace with the specific needs discussed with this client.
3. Scope of Work
#
Deliverable
Frequency
Details
1
Social Media Management
Monthly
3 posts/week on Facebook, Instagram & LinkedIn
2
Content Creation
Monthly
Graphic design + copywriting for all posts
3
Community Management
Weekly
Respond to comments, DMs and reviews
4
Monthly Analytics Report
Monthly
Reach, engagement, follower growth, lead metrics
5
Strategy Review Call
Monthly
30-minute review with client team
✏️ Replace with your actual list of deliverables, frequency and descriptions.
4. Timeline
Week 1Onboarding, brand audit, access setup and strategy development
Week 2Content calendar for Month 1 prepared and approved by client
Week 3–4Content goes live; community management begins
End Month 1First analytics report and strategy review call
✏️ Adjust the timeline to match your project's actual phases and durations.
5. Investment
Social Media Management (3 platforms)Ksh 15,000/month
Content Creation (12 posts/month)Ksh 8,000/month
Analytics ReportingKsh 2,000/month
VAT @ 16%Ksh 4,000/month
TOTAL MONTHLY RETAINERKsh 29,000/month
Payment terms: 50% upfront on signing, 50% by the 15th of each month. M-Pesa and bank transfer accepted.
✏️ Replace pricing with your actual rates.
6. Why Choose Us
Based in Nairobi with deep understanding of the Kenyan market
Experienced team with proven results for Kenyan businesses
Transparent monthly reporting with KPIs agreed upfront
Dedicated account manager accessible via WhatsApp, email and calls
References available on request
7. Acceptance
Should you wish to proceed, kindly sign below. This proposal is valid until 26 October 2025.